Corporate video Explained

We love to create videos. Very much so. It’s a craft we’ve honed for the past 15 years, during which we’ve become experts in video production. We take particular pride in our ability to create compelling corporate videos. These are videos that connect people and foster a sense of pride within organizations. They’re also effective tools for communicating with the outside world, as our films can help raise awareness and understanding about a company among its current and potential clients.

Corporate videos come in various shapes and forms, and each type serves a unique purpose. In this article, we’ll provide an overview of the types of corporate videos we specialize in and explain their respective uses. For those who want to see our work in action, head over to our ‘ALL FILMS’ page, where you’ll find a variety of examples across all the corporate video categories.

THE DIFFERENT TYPES OF CORPORATE VIDEO EXPLAINED

 

Annual reports

An annual report film will make your quarterly or annual reports come to life with engaging footage. It’s a format, that, in essence, has an informational goal (as opposed to an emotional one) as it elaborates on the current affairs in your business.

An annual report film usually consists of the CEO of the company or other people with a certain specialty, presenting the highlights of the previous period and the focus points for the upcoming period. The presenter often addresses the viewer directly by talking into the lens and thus looking the viewer straight into the eye. The B-roll is usually the second main source of content, for instance with the CEO filmed in her/his natural surrounding/workplace.

 

categories_annual report film Leaseplan

 

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Case films

A case film is the best way to celebrate a proof point or an achievement, either in material form (a product, a building etc), or immaterial form (a campaign, a service, a culture). The case film is a straight-forward format, that keeps it simple and focusses on one case to illustrate a bigger point.

It is widely applied in all fields of corporate communication, such sustainability, marketing and recruitment related communication. Case films also serve very well as “hub content” in a hero-hub-hygiene content strategy. Usually, case films are part of a series, tying together multiple cases that make the same point: the excellence of the company and its products, or for instance –on a higher level-, the validity of its purpose. Case films are a staple part of every larger video content family/library. As such, they provide a strong, long term value, for recording corporate achievement that nobody will forget.

 

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CEO & Leadership films

A CEO & Leadership film makes what the speaker has to say something nice to watch with professional, clear video statements. This type of film allows many different film and storytelling techniques, as long as they contribute towards creating a general sense of the person. It could i.e., be a scripted fictional story, an interview, a comedy or a goodbye or welcoming film. Whatever works best for bringing your message across.

A CEO & Leadership film is especially suited for internal communication purposes, as it is a good way to promote a message and create company pride. It can create a very intimate and personal experience for the viewer.

 

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Client Testimonials

A client testimonial will help persuade potential customers by showing the experience of existing ones. It shows clients using your products or services and shows how it has helped them with their business. It is a free format, in the sense that it leaves room for many different styles and techniques.

Usually, client testimonial films are part of a series, tying together multiple cases that make a similar point (the excellence of the company or the validity of its products or services), or even part of a larger video content family/library.

client testimonial film

 

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Comedies

A comedy allows you to create a lot of sympathy with the audience, because of its humor and down to earth-ness. Moreover, creating a laugh with the audience is at least as powerful an emotional experience as bringing a tear to the eye. A comedy film is a great way to build an image, or create sympathy for a message, a person or an organization.

Due to its universally entertaining nature, it is very much a format that appeals to a very broad (both internal and external) audience.

 

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Commercials

Commercials allow you to tell something about your organization and to have a strong impact with a widely varying audience. The goal often is to create awareness or to generate leads and the challenge is to bring your message across in a short amount of time, often 30 to 40 seconds. A commercial allows many film and storytelling techniques, as long as they contribute towards creating a general sense of the company or the products and services it offers.

With a commercial we strive for a universal emotional impact by using real storytelling. This will positively affect the perceived credibility, sympathy, relevance and thus overall retention and effectiveness of the message.

categories-Commercial_nha

 

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Documentaries

A documentary is a real-life story, either told by the main character or captured as the events unfold. A documentary tells a non-fictional, factual story and provides a great way to create a very intimate and personal experience for the viewer. In a documentary a bigger picture is usually illustrated by a smaller anecdotal story. Thus, conveying authentic, relatable meaning and human emotion.

Apart from being fact-based, a documentary is a relatively unrestricted format, allowing multiple forms of media and specifically longer lengths. A documentary can consist of interviews, but also usually relies heavily on story within the b-roll, in which case the crew is often a ‘fly on the wall’ as events unfolds. A documentary format is great for telling a story in a very nuanced and balanced way, and giving the viewer a meaningful, true to life, emotional experience. A documentary will draw the viewer in and commend its focus for a longer period of time, allowing the sender to tell a rich and detailed story.

categories-documentary_friesland campina

 

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Event reports

An event report is a film that shows a recap of the content or atmosphere of an event that took place. It usually follows the chronology of the event itself (from start to finish) and highlights things that took place during the event, people or speakers that were present and locations of interest. An event report might include short interviews that underline the most important content of the event, but it might also show only action and the mood of the event.

Event reports allow their viewers to relive the event in case they were there, get a glimpse for those who weren’t there and can also be used for promotion of the next edition of the event.

categories-event report films_coca cola

 

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Mood films

A mood film will make you connect to new and existing clients with a visually compelling film that captures the identity of your brand. The purpose is not to inform people, but to really inspire them: to create a wow-effect. It’s either a collection of great, cinematic footage edited to a voice over that is closely related to the corporate purpose or mission statement, or it’s just a collection of great, cinematic footage related to the company, rounded off with the corporate pay off and logo. A mood film keeps it short and sweet and is perfect as an opener, either for a website or a presentation.

A corporate mood film is also well suited for internal communication purposes, as it is a good way to promote a message and create company pride.

 

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Portrait films

A portrait film makes your organization relatable by showing the stories of people that are part of or related to your organization. It focuses on a single person and keeps storytelling authentic, human and close to that person. A portrait film tells a non-fictional, factual story and provides a great way to create a very intimate and personal experience for the viewer.

In a portrait film a bigger picture is usually illustrated by a smaller anecdotal story. Thus, conveying authentic, relatable meaning and human emotion. A portrait film can consist of interviews, but also usually relies heavily on story within the b-roll. A portrait film is great for telling a story in a very nuanced and balanced way, and giving the viewer a meaningful, true to life, emotional experience.

categories-portret film

 

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Product films

A product film gives the viewer an impression of what kind of products or services you are offering. It is a promotional or explanatory film that either ‘sells’ or explains a product or service by showing the characteristics of them. It is done in the best way moving images allow. It is a very free format, in the sense that it leaves room for many different styles and techniques.

Product films are especially well suited for external communication purposes. They are often used for online marketing and placed on websites and social media and for eCommerce.

 

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Purpose films

If you’re looking for emotionally compelling storytelling, look no further. A purpose film will take your corporate film to the next level with engaging, beautifully shot stories. A purpose film will offer inspiration, be recognizable and most importantly connect: the viewers to each other and to your company. It humanizes your business and shows what the higher goal is your company is pursuing. It will touch the viewers’ hearts and not only make them feel something, but also open their minds to your message. And best of all: it will be a film they want to share.

Purpose films are meant to be hero films, viral films and to be ‘that one film’ that everyone shares and will talk about for many years to come: they are a long term investment. Externally this format works very well, but also internally purpose films are a great way to create company pride.

 

 

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Recruitment films

A recruitment film gives an insight of what it is like in an organization, and it helps with managing expectations for future employees.  It shows the atmosphere, the culture and the core values of this organization.

A recruitment film often features one, or a small group of employees and their stories behind working at the organizations. Showing their motivation, their ambitions and how the job fits their daily lives. A recruitment film is a free format, in the sense that it leaves room for many different styles and techniques.

 

 

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