An annual report film will make your quarterly or annual reports come to life with engaging footage. It’s a format, that, in essence, has an informational goal (as opposed to an emotional one) as it elaborates on the current affairs in your business. An annual report film usually consists of the CEO of the company or other people with a certain specialty, presenting the highlights of the previous period and the focus points for the upcoming period. The presenter often addresses the viewer directly by talking into the lens and thus looking the viewer straight into the eye. The B-roll is usually the second main source of content, for instance with the CEO filmed in her/his natural surrounding/workplace.