A comedy allows you to create a lot of sympathy with the audience, because of its humor and down to earth-ness. Moreover, creating a laugh with the audience is at least as powerful an emotional experience as bringing a tear to the eye. A comedy film is a great way to build an image, or create sympathy for a message, a person or an organization. Due to its universally entertaining nature, it is very much a format that appeals to a very broad (both internal and external) audience.

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