A recruitment film gives an insight of what it is like in an organization, and it helps with managing expectations for future employees. It shows the atmosphere, the culture and the core values of this organization. A recruitment film often features one, or a small group of employees and their stories behind working at the organizations. Showing their motivation, their ambitions and how the job fits their daily lives. A recruitment film is a free format, in the sense that it leaves room for many different styles and techniques.