A mood film will make you connect to new and existing clients with a visually compelling film that captures the identity of your brand. The purpose is not to inform people, but to really inspire them: to create a wow-effect. It’s either a collection of great, cinematic footage edited to a voice over that is closely related to the corporate purpose or mission statement, or it’s just a collection of great, cinematic footage related to the company, rounded off with the corporate pay off and logo. A mood film keeps it short and sweet and is perfect as an opener, either for a website or a presentation. A corporate mood film is also well suited for internal communication purposes, as it is a good way to promote a message and create company pride.