How Does Video Marketing Grow Your Business?

Did you know that more than eighty percent of all internet traffic came from video in 2022?

If your business is not yet making use of video marketing, you should start doing this. Not only will this help you to spread the word about your products and services. You will also build trust with your target market.

With the right tips and tricks, you can build a video marketing strategy that gets results. We want to show you different ways you can use videos to grow your business.

Keep reading if you want to find out more about how you can use video marketing to grow your business.


Video marketing computer play


What Is video marketing?

Video marketing is the use of video content to promote a product, service, or brand. It can include creating and sharing videos on social media platforms, on a company’s website, or through email marketing campaigns.

Video marketing has evolved significantly in recent years, thanks to advances in technology and the proliferation of social media.

In the past, video marketing was often a costly and time-consuming endeavor that was only accessible to larger businesses. However, today, it is easier than ever for businesses of all sizes to create and share videos.

This is due in part to the proliferation of smartphones and the availability of video editing software.

You should also keep in mind that the rise of social media has made it easier than ever for businesses to reach a wider audience through video. Many mobile users consume video content on the go.

Use videos to make your marketing funnels more effective

Video marketing can be an effective tool at every stage of the marketing funnel. This is because it will help you effectively reach and engage potential customers.

It can also provide valuable information about your products or services, build trust and credibility, and ultimately drive sales.

By using video at every stage of the marketing funnel, you can create a more seamless and effective customer journey. Here are ways that you can use video content to improve your marketing sales funnels.




At the awareness stage, potential customers are just becoming aware of your product or service. To reach these customers, you can use video marketing to create informative and engaging content.

For example, you could create a video that provides an overview of your products or services. You could also make a video that demonstrates how your products can solve a specific problem.


At the interest stage, potential customers are interested in learning more about your product or service. To keep these customers engaged, you can use video marketing to provide more information about your offerings.

You could create a video that highlights the features and benefits of your products. It is also possible to make a video that compares your products to those of your competitors.


At the decision stage, potential customers are considering whether to purchase your product or service. To help these customers make a decision, you can use video marketing to provide social proof and build trust.

For example, you could create a video that features customer testimonials. You should also consider creating a video that showcases the results your products have helped achieve.


To encourage these customers to take action, you can use video marketing to provide a clear and compelling call to action.

Consider creating a video that explains how to make a purchase. You could even offer a special discount for customers who choose to watch your videos.

Improve your SEO and increase conversions

When you create and share videos, you have the opportunity to include relevant keywords and phrases. You can add these to titles, descriptions, and tags.

This can help your videos rank higher in search engine results. Therefore, people will be more likely to discover your content.

Additionally, including a call to action in your videos can encourage viewers to take a specific action. This might include visiting your website or purchasing a book.


Use video content to sell your products and services

There are many ways people can create videos to showcase their products and services. A strong video marketing strategy is key to creating successful videos that effectively promote your offerings.

Here are a few specific examples of how you can use video to showcase your products and services.

Product demonstrations

Creating videos that demonstrate how your products work can be a highly effective way to showcase their features and benefits. These videos can be especially useful for products that are complex or have multiple functions.

Customer testimonials

Featuring real customers in your video content can help build trust with potential customers.

Consider creating videos that feature customer testimonials. Make sure that they share their experiences with your products or services.

Explainer videos

If your products or services are complex or technical in nature, consider creating explainer videos.

These are great options for those who want to provide simple and easy-to-understand explanations. Your explainer videos will help potential customers understand how your offerings can benefit them.


Corporate video Testgorilla - How to video


Behind-the-scenes content

Giving your audience a behind-the-scenes look at your business can help build a more authentic connection. Consider creating videos that showcase your team, your processes, or your company culture.



Mobile users prefer video to audio or text

People are increasingly turning to their smartphones and tablets to access the internet and social media.

According to recent statistics, the majority of internet traffic is now generated by mobile devices. Experts expect this trend to continue in the coming years.

By creating videos that are optimized for mobile viewing, you can reach a large and growing audience of mobile users. This is important because mobile users are often on the go.

This means that they may not have the time or patience to read long blocks of text. Instead, they prefer to consume content quickly and easily through videos that can be watched on their devices.

Video marketing benefits: improve your recruitment efforts

Video can be a powerful tool to improve your recruitment efforts. By creating videos that showcase your company culture, values, and opportunities, you can attract top talent and stand out from the competition.

Here are a few specific ways you can use video to improve your recruitment efforts.

Company culture

Creating a video that provides an inside look at your company culture can help potential candidates get a feel for what it’s like to work at your organization.

Consider including interviews with current employees and showcasing your office space, perks, and values.

Job opportunities

It will become easier for you to find new talent if you create videos that highlight current job openings. Your videos should also break down the benefits of working at your company.

When creating a video to promote job opportunities, be sure to include information about the roles and responsibilities of each position. It is also a good idea to explain the skills and experience required.

Employee testimonials

Featuring real employees in your recruitment videos can help potential candidates get a sense of what it’s like to work at your business.

Try to create videos that showcase the experiences and career paths of current employees.


Recruitment video Nationale Nederlanden


Diversity and inclusion

Are you interested in attracting a more diverse pool of candidates? If so, you should create a video that showcases your commitment to diversity and inclusion.

Make sure to include details about your company’s policies and initiatives related to diversity and inclusion.

Build trust and educate your customers

You can help potential customers understand how your offerings can benefit them if you start creating educational videos.

This can be especially useful if your products or services are complex or technical in nature. This is because videos can provide a visual and easy-to-understand explanation.

In addition to educating your audience, video marketing can also help build trust. This is because you will be able to show the human side of your business.

By featuring real people in your videos, you can create a more personal and authentic connection with your audience. This can help build trust and credibility.

Build customer loyalty through storytelling

Telling meaningful stories about your business is a crucial aspect of video marketing.

By sharing your company’s mission, vision, values, origins, and employees, you can create a more personal and authentic connection with your audience. This will help you to stand out from the competition.

In a world where there is an endless amount of content available, it’s important to create videos that stand out and connect with your audience on a deeper level.

If you don’t engage your target audience by telling meaningful stories through video, you risk losing their attention and interest.

Here’s why storytelling is so important to video marketing.


Emotional connection

Storytelling allows you to connect with your audience on an emotional level.

By sharing your company’s story, you can create a sense of shared values and a more personal connection with your audience. This can be especially effective at building brand loyalty and trust.


Sharing your company’s story can help you differentiate yourself from competitors.

You can create a stronger brand identity and stand out in a crowded market by creating videos to highlight your organization’s mission and values.


Telling meaningful stories through video can help you engage your target audience and keep them coming back for more. It is a good idea to work with a video production company if you want to make engaging videos.

We have put together our top 12 recruitment videos of all time. Click here to see see these amazing videos and get inspired!


Eurocross recruitment video


Communicate with stakeholders

Video marketing can be a powerful tool for communicating financial reports to shareholders. You can also use corporate videos to inform the public about important changes to your business.

One of the benefits of using video for this purpose is that it allows you to clearly communicate complex information in an easy-to-understand format.

Rather than sending lengthy financial reports or press releases, you can create a short and engaging. All that you’ll need to focus on is highlighting the key takeaways.

This can help ensure that your message is retained by your audience.

Another benefit of video marketing is that it allows you to add a personal touch to your communication. By featuring a spokesperson or executive in your video, you can create a more personal connection with your audience.

This can help build trust and credibility. This is especially true when it comes to sensitive topics like financial reports or business changes.


Boost email click-throughs

When you include a video in an email, you have the opportunity to capture the attention of your audience. This means that you will engage them in a way that text and images alone cannot.

Here are a few specific ways you can use video to boost email click-throughs.

Preview videos

You should create a preview video if you want to offer a sneak peek at your products and services. Try to include a short and engaging video that showcases the benefits of your offerings.

Personalized videos

It is easier to create personalized videos than most people think. This is a great way to personally engage with your customers.

Animated videos

Using animated videos can be a creative and effective way to communicate your message. Consider creating an animated video that explains your products or services in an engaging and easy-to-understand way.



Start embracing video marketing today

If you want to generate more leads, it is a great idea to embrace video marketing. Not only can this help you to improve your SEO. You can also use videos to communicate with your business stakeholders.

Are you ready to start producing engaging videos for your business? If so, keep in mind that we are skilled at producing high-quality films. Don’t hesitate to check out our various film packages today!

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