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A new day

We proudly present the new FrieslandCampina corporate film ‘A new day’!

The film was produced to mark the end of its 150th anniversary year and pays tribute to the many generations of dairy farmers who have made FrieslandCampina to what it is today: a dynamic, forward-looking dairy cooperative that operates on a global scale. A New Day tells the story of the next generation of farmers, focused on the future of dairy farming with lots of passion and determination, while adapting to the rapidly changing world.

Hein Schumacher, CEO FrieslandCampina: “We are very proud of our farmers and our cooperative heritage. For over 150 years, our member farmers have always managed to adapt to what the market and society demands from them. By actively responding to evolving needs and constantly innovating, they have developed themselves into very innovative farmers. I have great admiration for the next generation of farmers, especially in these tense and uncertain times. They are building the future of sustainable dairy farming, with the same commitment and unwavering spirit as the many generations before them. This film is our tribute to all dairy farmers, young and old.”

In four minutes we tell the story of three young dairy farmers who are on a journey while facing dilemmas, making choices and emerging stronger, ready for a new day. The film shows the challenges they are facing in this rapidly changing world.

‘A New Day’ is the sequel to The Story of Milk, which we produced in 2012 in cooperation with FrieslandCampina.

We would like to give a big thanks to our clients Simone Boitelle, Taylan de Vries, John-Paul Schuirink, Jitske Jonkman, Peter Boterman & Britt van Os and the whole crew and cast.

Client: FrieslandCampina
Film production company: 1Camera

Creative Director & Executive Producer: Jasper Claus
Executive Producer: Paul Keur & Alyssa Hendriks
Research: Mirjam Lawrence
Concept & Script: Hugo Keijzer & Jasper Claus

Director: Hugo Keijzer
D.O.P.: Pieter Colombijn
Producer: Nan Reunis
First AC/ Focus Puller: Jan Koks
Camera assistant: Merlijn Hoogterp
Styling: Tess Groen
Drone: Cineshoots
Steadicam: Jo Vemaercke
Precision driver: Mick Durlacher
Light assistant: Juri de Wolf
Set assistant: David James

Editor: Amber Hooijmans
Online Edit: Bart Hagel
Grading: Remi Lindenhovius
Audiomix: Erik Griekspoor
Voice over: Sallie Harmsen
Casting extras: Dutch Casting

Farmers: Sandra, Arjan, Annemiek (and their dads)

Line-production Dubai & Thailand: Storytailors, Zeina Sabeh
Fixer Thailand: Chanchaya “Mix” Hadden
Fixer Dubai: Ayman Emara

Music / Composer: Herman Witkam
Music: The House of the Rising Sun
Composed by: Alan Price
Performed by: The Royal Philharmonic Orchestra and by Herman Witkam

And an extra thanks to: Wageningen University & Research, FrieslandCampina Thailand

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