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SUSTAINABLE LIVING, TOGETHER. THE ACHMEA WAY

 

We are proud to present the new Achmea company film ‘Sustainable living, together. The Achmea way’.

With this film we are fully committed to true storytelling. The insight we drew during our concept development was that when something immensely drastic or even disastrous happens to you, life literally comes to a halt and it’s usually (or hopefully) the people around you, your community, that bring your life into motion again.

The value and purpose of an insurance system, should be that, through a mechanism of well understood self-interest (I insure myself in case something happens to me), it actually promotes both solidarity and continuity within society. Therefore providing the same dynamic of helping to start up life again after tragedy at scale. So even though you insure yourself out of self interest, the system of solidarity & continuity benefits society as whole.

To bring this idea to life we started story-mining research to find actual stories in the media and online/social media that illustrate this dynamic of solidarity sparking continuity. Out of close to a hundred stories, we selected the most powerful ones and cross referenced them to being insured by Achmea and ended up with a shortlist that represent the different brands and sectors of the insurance cooperative Achmea. For example, David and Emma discover that they are becoming parents of triplets and Anja and Ronald’s Inn catches fire, partly burning it down.

From these actual stories we created fictionalized stories, in which actors were cast. This is a break from the way of working in some of our other films,  where we cast the actual people to play in their own story. Due to the intense nature of these stories, we decided to employ actors from the start. However, we do want to extend a special thanks to the families involved for so graciously telling us their beautiful stories!

And of course, we also would like to thank our clients Stefan Kloet, Jan Wiercx, Lori Kuipers, Lara Klooster en Arjen Hordijk and the whole crew and cast.

Credits: 

Klant: Achmea
Creatie en Productie: 1Camera

1Camera  
Creative Director & Executive Producer: Japer Claus
Executive Producer: Paul Keur

Director & Offline Edit: Hugo Keijzer
DOP: Pieter Colombijn
Producer: Roos Aalvanger
First AD: Pieter Jan Heida
First AD: Bart le Belle
First AC: Eli van Cleef
Second AC: Frits Schreefel
Productie manager: Femke van Heerdt
Productie assistent: Sabine Strasters
Locatiemanager: Hein Teunissen
Locatiescout: Roy van Rosmalen
Fixer: Jafhed Wisman
Gaffer: Bart van Tunen
Best boy: Ran Govaars
Stagiaire licht: Sietse Kesselaar
Belichter: Maxim Asscheman
Belichter: Michiel Kingma
Grip: Roy van den Vlekkert
Geluid: Stephan Kos
Art department: Jelier & Schaaf
Art director: Ralf van Lanen
Art assistent: Jefferey Kroon
Art assistent: Samantha Buis
Set dresser: Marten Hoekstra
Styling: Procee Styling (Margriet Procee)
Styling on set: Sabrina Kooij
Make-up: Samera Pronk
Make-up: Laura van Egdom
Componist: Renger Koning
Audio design: Erik Griekspoor
COVID manager: Nicky Kwakkel
Visual Effects: Post Office
VFX supervisor: Bram Vleugel
Rekwisiteur: Floor Frencken
Special Effects: Ruud Verbakel (Backroom Services)
Online edit: Bart Hagel
Animatie: Peter Oosterhuis
Color Grading: Laurens Orij (Crabsalad)
Casting: Dutch Casting Agency (Gonda Haanstra)
Figuratie Casting: MULTA Casting
Figuratie Casting: Galucci international model & casting agency
Ondertiteling: Iyno Media Group
Voice over: Inter Voice Over (Martin Dalebout)

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