Starting as a DOP and editor at MTV, Hugo Keijzer swiftly progressed to directing music videos for global artists. He transitioned to the world of commercials, crafting award-winning films for renowned brands like FrieslandCampina ("A new day" and "The story of Milk"), Achmea ("Sustainable living, together. The Achmea way"), DSM ("Unsung heroes"), and NHA ("Time for love"). Hugo's visually captivating films evoke intimate, somewhat melancholic emotions, while always being rooted in a compelling narrative.
