Keijzer began his career as a cameraman and editor for MTV where he soon had the opportunity to direct music videos for international artists. He later turned to directing commercials and has since made films for brands such as FrieslandCampina (A new day and The story of Milk), Achmea (Sustainable living, together. The Achmea way), DSM (Unsung heroes), and NHA (Time for love). Hugo's visual films play with the viewer's emotion in intimate, somewhat melancholic ways and always have a strong narrative as their foundation.
