The Netherlands has the most innovative vegetable and fruit sector in the world, National Geographic called it “the Silicon Valley of the food industry”! But unlike Silicon Valley, the Dutch vegetable and fruit sector is mainly driven by family businesses that work hard every day to maintain their international position, with a real passion for the cause: both for the family, consumers, and the world as a whole. GroentenFruit House wanted to share this and partnered with 1Camera to create a true storytelling film that generates positive attention for the sector. The film can be found on the informative campaign site “smakelijkweten.nl” of GroentenFruithuis and on YouTube.
Concept: Jasper Claus and Veerle Denissen
Director: Veerle Denissen
Client: GroentenFruit House