Heineken | International women’s day


To address bias women face in their professional life without victimizing them.

Creative Producer | Veerle Denissen

“I would not like to deal with women, and I would not like to deal with you”

With this film we wanted to address the fact that many women around the world face bias in their professional lives. As a salesmanager in Dubai, Rajani has encountered men who don’t want to do business with women. Yen from Taiwan has been told that based on her looks, she shouldn’t go to the ladies’ room in the office. And engineer Belly in Burundi faced colleagues who judged her for doing night shifts when she was pregnant. But we wanted the message to be empowering, instead of victimizing these women. So we showed how these powerful women are not intimidated nor limited by the biases they face: how they choose to challenge.