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Heineken | CEO Farewell film
Challenge:
Leaving Heineken as a successful CEO, you would expect an excellent party, but then COVID-19 hits and all you get is a leaving video. Make it work.
Director | Jasper Claus
A heartwarming film about a CEO’s departure, filmed in an empty office, according to very stringent health & safety protocols during the first covid-19 lockdown.
In the spirit of one of our first hit films, the leaving video for former AkzoNobel CEO Hans Wijers, we made a film of Jean-Francois’ last day. Not a mockumentary this time, but a bittersweet film of Jean-Francois reflecting on his career by writing a letter to all employees. The film was an organic worldwide viral hit, with views on social media and wordwide spread via employees via whatsapp.
Next project: NHA