The past 25 years have been the most challenging for the magazine industry – once treasured, now overshadowed by the digital age. But magazines will never die! In an era of fake news and AI, their value has never been clearer: a carefully curated source of knowledge and inspiration. Human first, human last. This film, created for the Magazine Media Association, celebrates 25 years of the Mercurs – the Dutch ‘magazine Oscars’ – and tells the story of a resilient industry over the past quarter-century.

Credits:

Director: Rosie Zopfi

Creative director: Jasper Claus

Producer: Kate Pischikova

Client producer: Iris van Diggele

DOP: Tomas van Harten

Camera assistant: Merlijn Hoogterp

Gaffer: Harvey Pieper, Erik Houtman

Art director: Anna Nikitina

Edit: Bart Hagel

Grading: Peter Oosterhuis