Canon | A Maternidade

Challenge:

Storytelling to create a big impact for a small player 

I know what you’re thinking: “Canon is not a small player.” However, in the field of ultrasound machines, they are. They are trusted by specialists around the world though, and what better way to show that, than to tell an actual story from a real medical specialist. We interviewed many doctors during our story research, using our story-finding method, and came across this beautiful story by dr. Alvaro Cohen from Lisbon. In line with the client’s modest budget, we chose to bring this story to the screen in the very cost effective documentary format. Documentary films are usually slightly longer, but equally emotionally impactful as big budget productions and since the use case for this film was primarily in-person viewings to stakeholders (at events for instance), a slightly longer (5 minutes) film suited the project just fine.  

What is the best way to show you’re reliable? When the best specialist in the field turns to you for help when he’s feeling overwhelmed.