Our philosophy
WHY DO WE MAKE FILMS?
Because films make us feel something and we want to share that feeling.
It’s one of the best feelings we know.
It’s a feeling we need to create …and then share. We create that feeling through storytelling and we share it through film.
And whenever we succeed, we spawn a special moment in your day a moment of meaning and connectedness
And in that moment, we find our truth: True storytelling, true cinema.
Our team
Jasper Claus
Creative Director & Founder
Paul Keur
Managing Partner
Veerle Denissen
Lead Creative
Alyssa Hendriks
Head of Production
Bart Hagel
Editor
Editor & Animator
Pieter Colombijn
Creative / Cinematographer
Lotte Talsma
Producer
Sabine Strasters
Marketeer
Roos Aalvanger
Senior Producer
Femke Tiessen
Producer
Rimon Awad
Editor
Lisanne Kühne
Producer
Nuriye Snijdewind
Office Manager
Julia Provorchenko
Editor
Kate Pyshchykova
Producer
daniëlle v bambergen
Administration
Alyssa Hendriks
Head of Production
Alyssa Hendriks
Head of Production
Alyssa Hendriks
Head of Production
Alyssa Hendriks
Head of Production
Alyssa Hendriks
Head of Production
Alyssa Hendriks
Head of Production
Our philosophy
WHY DO WE MAKE FILMS?
Because films make us feel something
It’s one of the best feelings we know.
It’s a feeling we need to create …and then share.
And whenever we succeed,
And in that moment, we find our truth:
Our clients
Our method
Our true storytelling method will make your next corporate film work exceptionally well. True storytelling establishes a genuine emotional connection between you and the viewers, opening their hearts to your message.
1.
TRUE
STORYTELLING
COMMITMENT
If you want true emotional impact, we first need to check if you are ready to embrace our method. That means accepting that factual details about your company will be kept to a minimum. It also means the story itself will be much more prominent than your corporate message – ideally, it’s a 90/10 balance. And that your film should embrace the negative as well as the positive. Because without characters overcoming obstacles through struggle, there is no story – and no emotional connection to your message.
2.
STRATEGY
DEVELOPMENT
Now we can start. The first phase is dedicated to extensive message and insight research that will lead to the strategy your film will employ, and what considerations we need to incorporate in the development of the film. In this phase, we land on crucial aspects like audience profile and strategic objectives. We also develop a general idea of the message you want to convey. And most importantly, we figure out what your audience will experience as ‘true’.
3.
STORY
RESEARCH
Then, we start the story research phase. Usually, the research extends to outside of your organization: the internet, news media, our own archives and experiences, books, films and documentaries, and on location. This process leads to a solid concept that outlines the story and how it leads viewers to the message. A script is then developed based on our research, free of cliches and melodrama and grounded in reality.
4.
PRODUCTION
PHASE
In the production phase, we create gorgeous cinematic imagery and immersive sound to tell your story in the most attractive and exciting possible way. This usually means we hit the road and film on location, but for animation, the production process take place behind computers. The team can vary from a single camera journalist to film an event to a crew of thirty people for larger productions.
5.
POST-PRODUCTION
In post-production, our editors combine footage and sound in creative ways, optimizing the film for the strongest emotional impact. After we screen the first cut of the film, we move on to optimizing it together with you, which includes creating all the necessary spin-off content, tailored to your channels. And then your film is ready to be sent out into the world. To move, inspire, and convince people. To become one of your success stories – and one of ours.